Singapore: Eduardo Saverin-backed Perx raises million-dollar Series A led by Golden Gate Ventures

CRM platform provider Perx's website.

Customer engagement and platform provider Perx has sealed a single-digit million dollar Series A funding round led by Golden Gate Ventures, to drive their new strategic vision for the company.

The investment is backed by co-investors like Facebook co-founder Eduardo Saverin, Perx chief executive Anna Gong, chief technology officer Rob Roach, with contribution from other existing shareholders.

In a statement, the Singapore-based startup said it intends to expand the company’s focus to more than just a mobile loyalty app.

Perx, a Maiplay Pte Ltd company, is a leading predictive mobile customer engagement platform that enables organisations of all sizes to acquire, engage and reward their customers or employees intelligently.

Leveraging existing technology, Perx is working towards becoming the lead solution architect to enable enterprises, developers and other solutions providers to seamlessly manage all end-to-end customer engagement processes, from marketing analytics to user experience to customer data analytics.

The four-year-old company said the strategic move will lead its customer relationship management-based (CRM) loyalty app into “a new era of intelligent analytics as a platform offering”.

Gong shared that Perx is one of the fastest growing companies in its category, powered by it cumulated experience and expertise in customer engagement, retention and analytics.

“We realised we were sitting on great technology that will benefit an even wider market. Recognising the value and importance of intelligent customer engagement and data analytics in today’s market, we are committed to shaping Perx as the hub connecting consumers and businesses,” she added.

Roach added that the team is now making the platform behind Perx’s app scalable and available to app developers and enterprises as a plug-in solution to integrate customer engagement and rewards management as-a-service.

Perx has over 400,000 registered users, five million monthly app impressions and partnerships with more than 200 merchants in Singapore.

Golden Gate Ventures founding partner Jeffrey Paine commented that Perx is redefining the way mobile marketing and loyalty platforms work and leading the future of customer engagement analytics.

“We are confident the team will satisfy the CRM needs of other businesses with their proven track record and passion in this new strategic direction.” he said.

Saverin noted that Perx has demonstrated remarkable growth and widespread adoption in the last years, and more importantly, served as the technological bridge between businesses and consumers, clearly leading the market in CRM.

“I have always advocated the relevance of customer engagement and significance of big data in today’s business discussions. (Perx is) moving in the right direction with this new vision, and I believe Perx will be the game changer in the customer engagement arena,” Saverin said.

Perx is also one of SPRING Singapore’s approved CRM platform provider for the Innovation & Capability Voucher (ICV). SPRING Singapore is an agency under the Ministry of Trade and Industry, Singapore.

Also Read:

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Singapore’s Golden Gate Ventures sprinkles $4m across six digital ventures in SE Asia

Series A investments in ASEAN tripled in 2014: Golden Gate Ventures

India: HCL Technologies acquires CRM services firm PowerObjects

MyFreelys ready to roll out CRM platform

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.