SG Digest: SQREEM acquires TotallyAwesome, VFlowTech bags Series A+ funding

SG Digest: SQREEM acquires TotallyAwesome, VFlowTech bags Series A+ funding

Photo by Robin Worrall on Unsplash

Singapore-headquartered SQREEM Technologies, an artificial intelligence (AI) behaviour aggregator, has acquired digital advertising platform TotallyAwesome, while energy storage solutions provider VFlowTech has secured funding in an extended Series A round led by PSA Unboxed. 

SQREEM acquires TotallyAwesome

Singapore-headquartered AI behaviour aggregator SQREEM Technologies on Wednesday announced the acquisition of TotallyAwesome, a contextual digital advertising platform specialising in youth marketing in the Asia-Pacific region, for an undisclosed amount.

According to the announcement, the deal will integrate TotallyAwesome’s reach of over 900 million users and human-curated whitelists with SQREEM’s proprietary AI technology.

About 100 employees of TotallyAwesome in Singapore, Ho Chi Minh City, Melbourne, and Sydney will be integrated into the global team of SQREEM.

The deal follows SQREEM’s acquisition of Australian adtech firm Trade Indy in March. 

VFlowTech secures extended Series A funding

Singapore-based energy storage solutions provider VFlowTech has secured additional funding in an extended Series A funding round led by PSA Unboxed, the innovation and corporate VC arm of global port operator PSA International, per an e27 report. 

The startup plans to use the funding to grow its presence in hybrid energy storage solutions, boost manufacturing capacity, and enhance research and development efforts. Besides the existing facility in Singapore, VFlowTech is further expanding its manufacturing operations in India, the report added.

VFlowTech had in February 2023 announced raising $10 million in a Series A funding round led by Japanese VC investor Real Tech Holdings.

SEEDS Capital, the investment arm of Enterprise Singapore, had also participated in the round, along with Wavemaker Partners, Pappas Capital, Sing Fuels, Inci Holdings, and Carbon Zero Venture Capital.

Established in 2018, VFlowTech manufactures low-cost modular vanadium redox flow batteries that have an expected life span of 25 years and are designed to address issues of performance degradation, thermal runaway, and product reliability.

Edited by: Deepshikha Monga

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