Startups hop on the e-grocer bandwagon in India as online majors flounder

E -grocers, such as StoreSe, HousejoyMart and Near.store, have seen demand growth as much as five-fold during the 57-day nationwide lockdown, as established online retailers and grocery stores struggled to cope with supply disruptions and labour shortages. To cash in on the growing demand for daily needs, they tied up with offline retailers and kirana stores to deliver essentials at the customer’s doorstep.