Super apps in SE Asia: Dispelling myths and making facts known

Super apps in SE Asia: Dispelling myths and making facts known

A man looks at his phone in Jakarta, Indonesia. Photo by Muhammad Raufan Yusup on Unsplash

Recently, an impressive report by the South China Morning Post called ‘China Internet Report 2019’ made the rounds of the internet. In it, the report heralded the rise of China as a technology and innovation superpower, with companies like WeChat and ByteDance leading the way with new concepts like ‘Super App’ and ‘Social+’ (latter referring to group buying and live video in ecommerce).

Touting China’s influence, the report shows examples of how companies outside of China have increasingly adopted these new concepts. In Southeast Asia, Grab and Gojek now also happily consider themselves ‘Super Apps’. In the US, Amazon has launched Amazon Live, its own version of live streaming, while Facebook came up with Lasso, a short video app inspired by ByteDance’s TikTok.

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