Indian baby products startup SuperBottoms raises $2m Series A

Image from pixabay.

Baby products startup, SuperBottoms, on Tuesday said that it has raised $2 million as a part of its Series A funding round from Saama Capital and DSG Consumer Partners.

The four-year-old startup sells reusable cloth diapers for babies. The company claims to sell more than 30,000 diapers each month primarily through its own website and other leading e-commerce platforms.

“The funds raised will be invested in initiatives that will help spread awareness around the concept of cloth diapering to a larger audience base. The team at SuperBottoms is truly excited in partnering Saama Capital and DSG Consumer Partners in our journey to expand and build a strong child-oriented brand,” said Pallavi Utagi, founder, SuperBottoms.

SuperBottoms raised its first external capital of Rs. 1.6 crore in November 2018, which was led by Titan Capital, the investment office of Snapdeal founders, Kunal Bahl and Rohit Bansal. Venture Catalysts also participated in that round.

“There is a clear consumer shift towards better-for-you, high-quality products across verticals. This marks our second investment in the sector after The Moms Co., a leading player in the mom & baby personal care space. At Saama Capital, we believe there is unmet demand in the baby care segment,” said Ash Lilani, managing partner, Saama Capital.

DSG Consumer Partners first backed SuperBottoms in the company’s pre-Series A round, raised in January, last year.

“Cloth diaper penetration in India is expected to reach global levels due to the preference of Indians for cloth nappies. SuperBottoms being the market leader is well poised to lead the same. We are bullish on the underserved baby care segment in the country,” added Deepak I. Shahdadpuri, managing director of DSG Consumer Partners.

DSG Consumer Partner has backed over 50 startups till date including direct-to-consumer brands including Arata, The Moms Co, Sleepy Owl Coffee, Sleepycat, Power Gummies, amongst others.

At present, SuperBottoms claims to have more than 2 lakh parents subscribing to its products.

The article was first published on livemint.com

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.