India: Taboola signs $15m deal with NDTV’s digital arm

Visual from the company website.

Taboola, a US-Israeli firm that directs users to related content on the internet, has signed a deal with NDTV Convergence under which it will be paid $13-15 million over three years.

Taboola has developed a “content you may like” widget that is usually embedded at the bottom of web pages. People clicking on that are taken to other print or video content and helps publishers and marketing companies monetise web traffic.

Vikram Chandra, CEO and executive director of holding company NDTV, said that the deal was “the largest and one of its kind in the Indian digital media ecosystem.” The partnership with Taboola will be across all digital properties of the group, which are clubbed together under NDTV Convergence.

“We see India as a massive opportunity for marketers to reach new audiences since so many citizens are using the internet for the first time via mobile,” said CEO Adam Singolda, who founded Taboola in 2007.

Taboola has other media companies as clients, mainly in the U.S. and Europe, such as NBC, The Atlantic, and Mail Online. It has raised more than $157 million in private funding and is estimated to be worth over $1 billion. Baidu, China’s dominant search engine, is among the investors.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.