India’s Tata Group on Thursday launched its much-awaited e-commerce “super app” offering everything from apparel to air tickets in a renewed push for a slice of a fast-growing market dominated by Amazon.com and Walmart’s Flipkart.
Tata Neu, which has been in the works for about two years, is a single platform for the group’s brands, including Westside fashion, Air Asia tickets, Croma electronics, the Taj group of hotels, BigBasket online grocery and 1mg online pharmacy.
