Thailand’s Exzy: Riding the tech-adoption wave

Lalin Ananbanchachai, COO & Co-founder, Exzy

Thailand-based tech start-up Exzy Company Limited (Exzy), an interactive solution provider, has found success with one of their initial products – the multi-touch table.

Founded in 2012 by three friends, the startup has already won the Best Start-up Thailand ICT Award, last year. It was also nominated for the Asia Pacific Information and Communication Technology Alliance Award.

The start-up is hoping to double its eight digit sales figure in the next year from new product launches, targeted mainly at retail chains across South East Asia.

Speaking to DEALSTREETASIA, Exzy co-founder and COO Lalin Ananbanchachai spoke about company’s future plans, the opening of the economy, tech-adoption as a retail trend and new product launches that will help double their revenues. Excerpts from the interview:

What does Exzy do?

We develop interactive solution and also offers user experience (UX) and User Interface (UI) design service for enterprise customers. Our target customers are the companies adopting technology as a method, to offer product and service, communicate and connect to their customers.

The project that highlighted out work is the application for multi-touch table, which we deployed as solution for many clients, in various industries such as entertainment, automobile and telecommunication.

What is Exzy’s business plan in 2015?

We are launching two new products that will help us double our revenue, next year.  For our solution service, we believe that our market will grow aggressively as branded retail shifts towards touch screen for products presentation. This move is in line with the sales prediction of large format display (LFD) and video wall units from Samsung and LG.

We will be focusing on the international market especially the Southeast Asia. We are planning to work with distributors in Singapore, Laos and Indonesia to increase our sales distribution channels.

What are two new products?

The first product will be a touchscreen solution for schedule management, which targets at medium-to large-sized companies that have at least 50 employees. The second one will be a screen that links with social network which will support  say a retail chain or a stand-alone restaurants including café and fast-food shops.

How much is your investment for developing the products? Are you looking for VC investment?

Our business does not rely on machine or raw material, so we do not spend much on product development. Some venture capital expressed their interest in our company, but I think it will take some more time for us to reach that stage. We normally use our profit, and sometimes the fund from National Innovation Agency, for business expansion and software development.

What is the trend and prospect for this innovative business?

I would say that the business sector is far more aware that they are living in an era of technology-driven transformation. It (technology) has become an important channel to connect and engage with customers. Most of our customers are leading national or international firms, but we are servicing any company that would like to give a new experience to their customers when offering product or service.

The pace of technology adoption by corporate is speeding up. We believe this market will continue to grow in the next five years and the competition will be tougher, due to the increasing number of players. Free trade such as AEC will allow international players to compete in Thailand. However, it is also an opportunity for us to expand our business to other countries.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.