Thrasio makes India entry with Lifelong acquisition, commits $500m investment

Thrasio makes India entry with Lifelong acquisition, commits $500m investment

Photo: Pixabay

US-based e-commerce roll-up giant Thrasio Holdings has entered the Indian market with the acquisition of Gurugram-based consumer durables brand Lifelong Online.

The company, which acquires and scales up private brands globally, will further invest about $500 million (Rs3,750 crore) in acquiring digital-first brands in the country, it said in a statement.

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