TikTok's Indian rivals use competitions, prizes to drive user engagement

TikTok's Indian rivals use competitions, prizes to drive user engagement

The logo of TikTok application is seen on a screen in this picture illustration taken February 21, 2019. REUTERS/Danish Siddiqui/Illustration

After pulling through the sudden spike in new signups following the ban on TikTok, the Indian social media platforms like Chingari, Trell, Roposo and Mitron now face the challenge of making new users stay. A recent report by KalaGato claims that the engagement level of these platforms is lower compared to TikTok. Some TikTok creators have also not been satisfied with the user experience of these apps.

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