Vietnam’s homegrown ride-hailing company beGroup’s CEO and founder Tran Thanh Hai has stepped down from his position in a top management shuffle.
beGroup’s COO and co-founder Nguyen Hoang Phuong has been appointed as acting CEO.
“Tran Thanh Hai resigned due to personal reasons and will continue to support the company as a strategic advisor to the management board,” beGroup said in a statement. The management change was planned ahead, the statement added.
beGroup said its focus in 2020 will be on ramping up its transportation business – beBike and beCar – to gain a bigger market share. The company has also launched financial services – beFinancial in partnership with VP Bank – and mulls a foray into food delivery.
By December 2019, the ride-hailing app claims to have 60,000 drivers delivering 38 million rides across 10 cities and provinces in Vietnam. It became the second-largest player in this segment in the country by the end of 2019’s first half, after Southeast Asia’s giant Grab, according to an ABI Research report.
Meanwhile, GoViet, the Vietnamese business of Indonesia-based Gojek, also went through two CEO departures within six months. In March 2019, GoViet’s first CEO and chief growth officer resigned to take on advisory roles. A month later, Christy Le was appointed to replace the CEO position but could retain the role only until September.