Beyond Meat launches online store in China on e-commerce firm JD.com

Beyond Beef meatballs. Source: Beyond Meat

Beyond Meat said on Thursday it has launched an online store in China on ecommerce company JD.com, as the plant-based meatmaker aims to boost sales in the world’s biggest meat market where consumer interest in meat alternatives is low.

U.S.-based Beyond Meat said the JD.com store will initially help expand availability of its products in four major cities, including Beijing and Shanghai, and eventually in 300 cities across China.

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