Singapore-headquartered ride-hailing major Grab has appointed Nguyen Thai Hai Van as managing director of Vietnam, effective 1st February 2020, according to a statement.
Hai Van, who is the first female managing director of Grab in Vietnam, will be responsible for overseeing business strategy and operations across all its businesses in Vietnam.
With Grab’s recently announced $500 million investment into Vietnam over the next 5 years, she will tap and invest in new opportunities emerging from fintech, mobility and logistics sectors.
Meanwhile, Jerry Lim who was the country head of Vietnam, will take up a Singapore-based role as regional head of customer experience.
In his new role, Jerry will lead Grab’s customer experience teams across eight Southeast Asian countries, including Vietnam, to put greater focus on customer self-service, automation and artificial intelligence.
Hai Van carries with her an experience of 17 years. Before joining Grab on 1 November 2019, she was earlier at Unilever Vietnam. She has deep commercial and customer engagement experience, having run P&L and marketing for Unilever in Vietnam and regionally across varied product lines.
She is also the co-chair of the Vietnam Mobile Marketing Association.
“….I believe her love and commitment for her country and people, coupled with deep understanding of local conditions and users’ needs, will drive closer collaboration with Vietnamese government and business stakeholders towards fulfilling our Grab For Good mission in Vietnam,” said Russell Cohen, head of regional operations of Grab.
Last year, Grab said it will invest an additional amount of $500 million in Vietnam over the next five years in a bid to ramp up its focus on the country.
Since its foray in Vietnam in 2014 to the end of 2019, Grab has infused as much as $200 million in the country.