Indonesian home decor marketplace Dekoruma eyes regional expansion

Dimas Harry Priawan, Founder and CEO of Dekoruma

Fuelled by its Series B funding raised in October last year, Indonesia’s home and living startup Dekoruma is doubling down on the country’s multi-billion dollar industry, driven by its rising middle class.

However, while Indonesia remains its main focus, for now, the company has already started looking at regional expansion, which is likely to take place next year at the earliest, according to its founder and CEO Dimas Harry Priawan.

“Once we have finished integrating Indonesia, we will bring the technology to other countries,” he said.

This regional expansion, he added, is likely to be financed by the company’s next funding round, set to be secured before the end of this year.

Until then, the company says its main concern remains the home and living industry in Indonesia, which serves a huge market with typically huge margins but has long been devoid of any meaningful tech investments.

Dekoruma started out as an online marketplace for furniture and household appliances in 2016 but has since expanded its service to become an end-to-end home & living platform in Indonesia that provides B2C/B2B retail and services to both end-customers and property developers.

Dekoruma has AddVentures, the corporate venture arm of Thailand’s Siam Cement Group, and GDP Venture, the VC arm of Indonesian conglomerate Djarum, sitting on its cap table.

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